BOOST YOUR ENGAGEMENT!

Want to get more likes, comments, and shares? The right visuals can make your business stand out, capture attention instantly, and spark real conversation. Here are some powerhouse types of imagery and why they work so well:

1. Authentic, High-Quality Images

• Professionally shot or well-lit photos of products, your team, or behind-the-scenes moments.

• Genuine images (rather than generic stock photos) help build trust and feel more relatable.

2. Videos & Short Clips

• Dynamic and versatile—perfect for tutorials, product demos, testimonials, or simple brand stories.

• Videos hold attention longer and are often shared more than static images, with video content especially effective on Instagram, TikTok, and Facebook.

3. Carousels & Slide Galleries

• Let you share multiple images or videos in a single post.

• Great for step-by-step guides, showing product features, transformations, or telling a visual story.

4. Infographics

• Turn complex information into visually appealing and easily shared nuggets.

• Use infographics for stats, how-to instructions, tips, or timelines—they help explain, educate, and entertain all at once.

5. Memes & Relatable Graphics

• Spark a quick laugh or shareable moment.

• Memes and cultural references can increase organic reach and make your brand feel up-to-date and approachable.

6. User-Generated Content (UGC)

• Repost and highlight photos or videos from your fans and customers.

• UGC builds authenticity, rewards your community, and encourages more people to engage with your brand.

7. Stories & Interactive Stickers

• Use ephemeral content with interactive features: polls, quizzes, sliders, or Q&A stickers.

• Stories get high engagement, as people love interactive, real-time content that disappears after 24 hours.

8. Visual How-To’s & Comparisons

• Step-by-step visuals, storyboards, or side-by-side comparisons are highly savable and shareable.

• Excellent for showing product differences, processes, or before-and-after results.

What Makes a Visual Engaging?

Visual Type	Why It Works Best
Bright, colorful	Stops scrolling, draws eyes immediately
Faces & people	Builds connection, feels personal
Branded elements	Boosts recognition—use your logo, colors, fonts
Text overlays	Adds clarity to message, great for quotes
Consistent style	Feels professional, strengthens brand identity

With the right visuals, your social feed becomes more than just a scroll—it’s a conversation starter and relationship builder. Remember, social media is like dating. Your audience needs to get to know you, like you, and trust you. It's a process that doesn't always come as fast as you would like it to, but be patient and consistent and you will see a difference in your likes and followers!